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This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

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Are you hoping to pursue a master’s degree or Ph.D.? If so, the GRE will probably be an important part of your graduate school application. You’ll find everything you need to prepare for this crucial test in Cracking the GRE. This new 2010 edition of our popular guide offers proven techniques from the test prep experts at The Princeton Review. It includes over 300 practice questions in the book and exclusive free access to 2 practice tests, additional practice questions, and expert advice online.

In Cracking the GRE we’ll bring you the key strategies and skills you need to ace the Verbal, Math, and Essay sections. We’ll teach you how to think like the test writers and

•Master specific strategies for answering every question type, including the newer question types like “Enter a Number”
•Solve even the toughest questions in Text Completions, Reading Comprehension, Algebra, and more
•Practice, practice, practice with questions just like those you’ll see on the real GRE, and learn from your mistakes with detailed explanations for all answers

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In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.


Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
Amazon.com Review:
Amazon Best of the Month, November 2008: Now that he's gotten us talking about the viral life of ideas and the power of gut reactions, Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the "self-made man," he makes the democratic assertion that superstars don't arise out of nowhere, propelled by genius and talent: "they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot." Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, "some deserved, some not, some earned, some just plain lucky."

Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to master a skill, why the descendents of Jewish immigrant garment workers became the most powerful lawyers in New York, how a pilots' culture impacts their crash record, how a centuries-old culture of rice farming helps Asian kids master math. But there's more to it than that. Throughout all of these examples--and in more that delve into the social benefits of lighter skin color, and the reasons for school achievement gaps--Gladwell invites conversations about the complex ways privilege manifests in our culture. He leaves us pondering the gifts of our own history, and how the world could benefit if more of our kids were granted the opportunities to fulfill their remarkable potential. --Mari Malcolm

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In 2008, a Gallup poll showed that 44 percent of Americans believed God had created man in his present form within the last 10,000 years. In a Pew Forum poll in the same year, 42 percent believed that all life on earth has existed in its present form since the beginning of time.

In 1859 Charles Darwin's masterpiece, On the Origin of Species, shook society to its core. Darwin was only too aware of the storm his theory of evolution would provoke. But he surely would have raised an incredulous eyebrow at the controversy still raging a century and a half later. Evolution is accepted as scientific fact by all reputable scientists and indeed theologians, yet millions of people continue to question its veracity. Now the author of the iconic work The God Delusion takes them to task.

The Greatest Show on Earth is a stunning counterattack on advocates of "Intelligent Design," explaining the evidence for evolution while exposing the absurdities of the creationist "argument." Dawkins sifts through rich layers of scientific evidence: from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics. Combining these elements and many more, he makes the airtight case that "we find ourselves perched on one tiny twig in the midst of a blossoming and flourishing tree of life and it is no accident, but the direct consequence of evolution by non-random selection."

The Greatest Show on Earth comes at a critical time: systematic opposition to the fact of evolution is menacing as never before. In American schools, and in schools around the world, insidious attempts are made to undermine the status of science in the classroom. Dawkins wields a devastating argument against this ignorance, but his unjaded passion for the natural world turns what might have been a negative argument into a positive offering to the reader: nothing less than a master's vision of life, in all its splendor.

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The Publication Manual of the American Psychological Association" is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences. It provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, and tone that will result in strong, simple, and elegant scientific communication. The sixth edition offers new and expanded instruction on publication ethics, statistics, journal article reporting standards, electronic reference formats, and the construction of tables and figures. The sixth edition has been revised and updated to include: new ethics guidance on such topics as determining authorship and terms of collaboration, duplicate publication, plagiarism and self-plagiarism, disguising of participants, validity of instrumentation, and making data available to others for verification; new journal article reporting standards to help readers report empirical research with clarity and precision; simplified APA heading style to make it more conducive to electronic publication; updated guidelines for reducing bias in language to reflect current practices and preferences, including a new section on presenting historical language that is inappropriate by present standards; new guidelines for reporting inferential statistics and a significantly revised table of statistical abbreviations; and, new instruction on using supplemental files containing lengthy data sets and other media. This book includes significantly expanded content on the electronic presentation of data to help readers understand the purpose of each kind of display and choose the best match for communicating the results of the investigation, with new examples for a variety of data displays, including electro physiological and biological data. It offers consolidated information on all aspects of reference citations, with an expanded discussion of electronic sources emphasizing the role of the digital object identifier (DOI) as a reliable way to locate information. It features expanded discussion of the publication process, including the function and process of peer review. It contains a discussion of ethical, legal, and policy requirements in publication; and guidelines on working with the publisher while the article is in press. Key to this edition of the Publication Manual is an updated and expanded Web presence. Look up additional supplemental material keyed to this book. This book lets you test your knowledge of APA Style with a free tutorial on style basics. It lets you learn about the changes in the sixth edition with a free tutorial reviewing key revisions. Sign up for an on-line course to enrich and enhance your understanding of APA Style. Read the APA Style blog and share your comments on writing and referencing. Consult frequently asked questions to sharpen your understanding of APA Style. This title lets you examine additional resources on such topics as ethics, statistics, and writing. It lets you familiarize yourself with submission standards for APA books and journals.

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New to This Edition: · NEW IFRS content: Intermediate Accounting, 13e, includes, in 20 of the 24 chapters, a Convergence Corner feature that demonstrates to readers how international financial reporting standards apply to the main topics of the chapter. * Updated Appendix 24B provides a complete discussion of the international accounting and reporting environment, with the latest convergence developments. * Quick-hitting International Insights in the margins compare or contrast international standards with a point under discussion in the nearby text. * New end-of-chapter Questions in each chapter focus on international standards introduced in the chapter. These questions are marked with an icon for easy reference. * International Reporting Cases ask readers to analyze financial statements of international companies and apply analysis with the application of international standards.

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The proposal for an Asia-Pacific-wide free trade agreement is one of the oldest ideas for promoting mutually beneficial regional cooperation dating back to the mid-1960s. In more recent times, the idea has found new support for two main reasons: as a plan B to the stumbling Doha Development Agenda (DDA) round of WTO negotiations; and as a solution to the noodle bowl of bilateral agreements in the region.This report assesses the political feasibility of the Free Trade Area of the Asia-Pacific (FTAAP) proposal and looks at alternative modalities for achieving free trade and investment in the Asia-Pacific. The report includes trade policy perspectives from the three largest economies of the region: the United States, China and Japan, lessons from similar proposals such as the Free Trade Area of the Americas (FTAA), possible convergence among the many preferential trade agreements (PTAs) in the region, and alternative approaches to regional economic integration.

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These thirteen essays by noted philosophers and social theorists continue a timely celebration and examination of Jürgen Habermas's unfinished project of reconstructing enlightenment rationality. Focusing on the cultural and political aspects of Habermas's work, the essays take up critical theory and political practice, the sociology of political practice, historical-philosophical reflections on culture, moral development in childhood and society, and the foundations of critical social theory. Essays in a companion volume,

Philosophical Interventions in the Unfinished Project of Enlightenment, look at the metaphysical aspects of Habermas's work. Together, the two volumes underscore the richness and variety of Habermas's project.

Contributors: Johann P. Amason. Andrew Arato. Seyla Benhabib. Hauke Brunkhorst. Cornelius Castoriadis. Jean Cohen. Helmut Dubiel. Klaus Eder. Günter Frankenberg. Hans-Georg Gadamer. Axel Honneth. Johann Baptist Metz. Gertrud Nunner-Winkler. Claus Offe.

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